About Julie and Her Team




Julie DeJardin Smith is a graduate of Cal Poly San Luis Obispo, where she studied business and fashion merchandising.

After receiving her bachelor’s degree, she headed for Europe to attend the prestigious Paris Fashion Institute, focusing on design and merchandising.

Upon returning to the United States, Julie landed her first job in the industry with Nordstrom, for whom she assisted, managed and bought for over 13 years. During her tenure with the then-family owned business, whose edge on customer service is the foundation of her business today, she worked as a buyer in junior sportswear, accessories, contemporary sportswear and children's wear.

Julie's experience in children's attire and accessories later offered her the opportunity to pursue the wholesale side of the industry in children's clothing.

Since starting Julie Smith Kids, Julie has enjoyed servicing boutiques and specialty stores in the children's business and continues to focus on evolving and tailoring her business to better serve the next generation.



Cheryl Nielsen is a graduate of the University of Hawaii and the Fashion Institute of Technology in New York City.  She received her degree in fashion merchandising and business.

After moving to Los Angeles from Hawaii, Cheryl was introduced to Nordstrom where she met Julie.  They worked together as Department Managers and Buyers.  Cheryl continued her path down the pyramid and held several positions in the company from Sales Associate, Department Manager, Buyer, and Regional Merchandise Manager to Human Resources.  She had the opportunity to grow and learn with Nordstrom for many years.

Her passion for fashion, selling, customer service, and extensive knowledge in the retail industry made Cheryl a perfect candidate to join Julie Smith Kids.  She is and continues to be an integral part of the Julie Smith Kids team.



Fernanda Leal grew up in Brazil and moved to the USA 10 years ago. She has a major in Business Administration with emphasis in International Business.  She is fluent in English, Portuguese and Spanish. 

She has over thirteen years of experience on retail including sales and buying in the domestic Brazilian market. Along with her family, she managed a family business that included three children’s clothing boutiques for babies, kids and tweens. 

After she moved to the USA, she worked for four and a half years as a West Coast Wholesale Sales Executive for the European Zannier Group. In 2015 and after the arrival of her adorable son Luke, she joined Julie Smith Kids and has worked as a sales representative at the showroom since.

She is absolutely passionate for children’s clothing and is a pleasure to interact with. She loves helping store buyers with their buying. Her charismatic personality and extensive knowledge as a buyer and seller in the children’s clothing business is an asset to the Julie Smith Kids sales team.